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Art Déco – a Modern Art Direction of Extravagance and Glamour

New European Art Déco – this title have chosen Franz and Maximilian Hemmerle jewellery creations by RenéSim. Here, they refer to the Art Déco, which experienced its heyday during the 1920s and 1930s. In the following we invite you, to explore the backgrounds of this style and retreat from the impressive designs of Art Déco in the spell.

The Art Déco and its history

The heart of the Art Déco, a design extending over the whole world, was the French capital of Paris. There the artist Association La Société of the artistes décorateurs the very successful organized in 1925 Exposition international des arts Décoratifs et industriels modernes, which in the 1960s subsequently to the namesake of the style was. First, the term modern style was common for Art Déco. Craft items were presented at the exhibition, have distinguished themselves rather reduced and linear ornamentation by their geometric shapes and their compared to the lush organic and asymmetric arabesques of Art Nouveau. This is a typical feature of Art Déco was influenced by the hostile currents of contemporary and historical art. What connects Art Nouveau to Art Déco, is that the l’art pour l’art (art for art’s sake) was considered as a motto in both. So, Art Déco was purely decorative and pursued philosophical nor political aims.

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The new art movement extended to all parts of life, the Art Déco was in architecture, furniture, cars, as well as in the arts and in the film establish itself. A well-known fashion designer of Art Déco is, for example, Coco Chanel. Last but not least, a prominent role played the Art Déco in the jeweller’s art.
The second world war represented a preliminary conclusion of the Art Déco. In the United States, however the style established permanently and quickly gained popularity by imposing buildings like the Chrysler building in New York, as well as by the film industry in Hollywood and art exerted a great influence on subsequent styles such as, for example, the pop.

The Art Déco – the art of the 20th century, and archaeological excavations

The time of the beginning of the 20th century drew that parallel many diverse styles existed that influenced the Art Déco. By Picasso’s Cubism took over the crystalline geometric forms of Art Déco, from Fauvism to the artist Henri Matisse, the strong intense colour choice aping the Art Déco and by reduced functionalism was himself inspired to a simpler ornaments. Also, the belief in the progress of the Italian Futurists is reflected in the streamlined designs of Art Déco.
Significant suggestions received the Art Déco from the archaeological research of the beginning of the 20th century. So, the tomb of the legendary Egyptian King Tutankhamun was discovered in 1922, in which numerous spectacular jewelry pieces were. These design elements took over the Art Déco as the motif of the scarab, snake ornaments or simplified forms of hieroglyphs for trinkets.
The culture of the Aztecs in Mexico became the focus of attention and influenced the Art Déco, as well as the primitive-looking forms of art of the tribes of African natives.

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With the possibility to cover wide travel by plane, even far-away cultures – exercised India and Persia – a great effect on the art above all. Let the Art Déco rich Indian variety of gemstone deposits of all types encourage themselves increasingly to use rubies, emeralds, sapphires, diamonds, turquoise gemstones, jade, lapis lazuli and beads for jewelry. Also unusual materials such as E.g. ebony gained popularity. Contact the artist with the foreign aesthetics among others, and so an impression came as Indian maharajas in the major European cities traveled by their wealth and luxury was.

The Art Déco and its diverse style features

Due to the diverse sources of inspiration of the Art Déco, it is difficult to define what distinguishes this art direction clearly. It is generally observed that prefers a simple, straightforward language of forms was used and which marked the designs through a certain rigor. The floral and vegetative motifs influenced by Art Nouveau fall into Art Déco by its stylization to geometric shapes such as squares, trapezoids, balls and cones or zigzag patterns combined frequently too complex ornaments. Many pieces of jewelry from this period fail due to their pronounced symmetry.
At the same time, jewelry of the Art Déco is characterized by its quirkiness and extravagance. Gems in the rather unusual cut shapes such as baguette-cut, Trapeze cut or Trilionschliff were popular.
Emphasis was placed on the combination of stylish shapes, precious precious metals and gems, and strong colour contrasts. With the emerging interest in the industry, also the whitish precious won Platinum and white gold on interest, which a nice effect especially in connection with diamonds next to yellow gold – Finally, one Associates Art Déco glamour, elegance and modernity.

The Art Déco and the history of RENÉSIM

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In Europe, the Van Cleef & Arpels and Mauboussin jewelry store houses were pioneers of Art Déco in the jewelry industry, two companies which René Sim Lacaze, grandfather of Maximilian Hemmerle and eponym of RENÉSIM, numerous pieces of jewelry created. Franz and Maximilian Hemmerle decided to build on this outstanding heritage and to perpetuate this style, incorporating contemporary influences and thus to create a new European Art Déco. In the creation of their jewels – try just like the Art Déco – to be open to the most diverse sources of inspiration. So, for example, jewels, which used the motif of the Egyptian scarab designed Franz Hemmerle.

If you are curious on a so versatile style and more about the jewelry collections of RENÉSIM Art Déco-inspired want to know, you look like on our Homepage .