H. Stern: Brazilian Luxury Jewelers

Magnificent jewelry pieces in Rose gold (bracelet and earrings) from H. Stern.

A German immigrant, founded a jewellery company in Brazil once and thus laid the foundations for one of the world’s largest jewelry brands: Hans Stern. Today stands for German craftsmanship and Brazilian creativity. Placed in the cradle of success was not the late jeweler however.

In Essen, the Jewish-born Hans Stern came in October 1922, blind on the world. Only an operation gave him his eyesight. During the Kristallnacht of 1938, the electronics store of his father was set on fire and destroyed, the family barely escaped. A saving visa allowed the family to emigrate to South America. Hans Stern was 17 years old. He was fascinated by his new home. Although he does not speak of the Portuguese, he obtained employment at the gem dealer “Christab” quickly and learned all about the precious minerals.

An Accordion as Starting Capital

For $ 200 star sold his accordion in 1945. The seed money for his business, that he simply “H. Stern” called. He traveled through Brazil, with the train and with the horse, and visited the mines. Especially the colorful jewels such as tourmaline (green) – his favorite stones – or Amethyst (purple) had done to him. Across the country, Star bought a precious stones mine workers and sold it at a profit to jewelry stores in Lie Paulo and Rio of January. Father Kurt designed the first logo – on a paper napkin.

At the Pulse of Time: H. Stern

Stern began to produce their own pieces, was met with this local disinterest. Thus, he focused increasingly on tourists as target group, offered his collections to the typical holiday route in Brazil. His jewelry should be portable and affordable. He was at the pulse of time. The trend is no longer went to men who behängten their wives with treasures. In times of emancipation, women bought their valuables themselves. “So we make the most sales with jewelry between 300 and 3000 euro”, Hans Stern said the magazine Cicero. In only 60 years advanced star with his trademark to the third largest group of jewellery after Tiffany & co. and Cartier.

Hans Stern: A Modest “King of the Colored Gems”

Star strategically built its brand. Catherine Deneuve became the flagship of the brand, today it is including Kate Moss. On the prominent throats and hands on the red carpet of Hollywood, the pieces by H. glitter star today. Just a few to mention Cate Blanchett, Angelina pretty one and Liv Taylor – – jewels adorn themselves with the stern. They called him the “King of the colored gems”. Hans Stern himself, however, always with modesty noticed drove his life German super mini and adorned with jewels. Discretion and discipline – to the last he was every morning at 8:30 on the spot–that was his secret. “As long as a man feels mentally and physically well, he should work”, quoting the world famous jewelry.

H. Stern: A Family Empire

50th anniversary in the year 1995 the Patriarch decided to make free the space at the top of his eldest son, Roberto. He began with a realignment of the company, seated in the formal language more on design and less on colored stones and opened modern stores – in Cannes, in Dubai and at Frankfurt airport after the magnificent miles of this world. Despite more than 3000 employees and offices in 27 countries, one understands continues as a family business. Who proved, is encouraged. Good work leads to success – so, how Hans Stern once brought it to success.