The story of the Pure Life begins when two friends travel to a small community of Costa Rica know the lord poor man named Jorge who was selling bracelets made with coloured laces. The creations of Jorge won the double then suggested to the artisan manufacture in larger quantities to be resold in the United States. The idea worked and in a short time, Jorge went on to have a comfortable life, and the two friends were owners of a thriving business.
Today the bracelets, simple and colorful created by Jorge are sold in more than 2,000 locations around the world (from 5$), celebrities such as David Beckham and Robert Downey Jr. have been seen with these adornments on your wrists, and the accessory has become a real craze amongst the young people that use the wristbands as a way of expressing your lifestyle.
The truth is that the vibrant colors, the simple material and hand-made appeal bracelets are the right combination at the right time, when the such of the “pulseirismo” (I don’t like the term) is catching on strong with the male audience that has adopted the accessory both in looks sporting or in the casual or social, making it common to see men wearing a suit and tie, revealing a bracelet of Pure Life when you raise your arm or pull the sleeve of the blazer to see the hours, perhaps to demonstrate that behind that look serious, own of the executives, there is a person cool who loves life, nature and adventure.
Where to purchase
The Pure Life has a virtual shop itself that sells to all over the world (including Brazil), the parts have low values – probably another reason for its success – and the product line also includes covers for the iPhone ($20 each), key chains($3) and pendants($10). As the brand is a member of One Percent for the Planet and contributes to the Surfrider Foundation, a foundation that cleans up beaches and oceans around the globe, each purchase reverts to a percentage of the value in donation.
The products of the Pura Vida can also be found for sale on Amazon.
How to use
The way that you understand. A lot of people find it cool to combine several of different colours, others prefer one or two with complementary colors. The type of costume also does not influence much, if you search on Google you will see people moderninhas using the bracelet discreetly, and, as already said, the gentlemen returned with half a dozen on the wrist, all of the colours are strong and contrasting, the important thing is to combine them in a way that will leave the will and show your style.
Note: according to the website of mark the color combination of the bracelet is also handmade, therefore unique.